The Internet is already talking to your son. This guide helps you change the conversation.
Right now, algorithms are telling your boys they shouldn't cry, that depression is a choice, that women are the enemy.
What do you say to them?
The Same Side Conversation Guide gives you the words and prompts to open a new dialogue with all the children in your life. From the red flags that online content is crossing into harmful territory to practical guidance to challenge harmful gender norms.
You don’t have to have all the answers. You just have to start the conversation.
A different kind of locker room talk.
“Vulnerability is for women — men don’t open up”
When being a man is reduced to dominance, control, and suppression, everyone loses. Boys feel pressure to perform strength instead of feeling it. Their choices feel limited. Their voices are stifled in one direction.
Same Side is about showing the breadth and depth of being a man. About real men, with real stories, showing what it means to be on the Same Side.

Imagine if every young person had someone in their life who helped them question what they see online.
Who made it okay to talk about pressure, confidence, and what strength really means.
Because the voices shaping some young people’s worlds aren’t the ones that care about them. They need others who do.
This is what the Same Side Conversation Guide is for.
Imagine a world where the definition of “being a man” gives men and boys the freedom to express who they are — throughout their lives.
Same Side is a campaign from UN Women UK and Vodafone Foundation.
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Vodafone Foundation is a Charity registered with the Charity Commission for England & Wales (charity number 1193984) & a Company Limited by Guarantee registered in England and Wales (company number 13199169) | (Formerly The Vodafone Foundation, charity no. 1089625) | Registered Office: Vodafone Foundation, 1 Kingdom Street, London, W2 6BY.
