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Same Side logo

Men. Boys. Women. Girls. Everyone.

We’re all on the Same Side.

Sheena Sabharwal Brand Photography - Same Side Launch June26 Full  2S1A1541

Young people aren't looking for misogyny. It's finding them anyway. These toolkits help teachers and coaches open up the conversation.

Young people shouldn't have to work this out alone, and teachers and coaches are the trusted adults they see every week.

61% of young men in the UK regularly watch men and masculinity influencers. But everyone gains when these scripts are challenged.

Thanks to our funding partners, these new toolkits are free at point of use.

After a live training session with our team, you’ll access nine ready-to-run theme toolkits. Each pack has activities, discussion prompts and safeguarding guidance, from KS2 to KS5.

The Internet is already talking to your son. This guide helps you change the conversation.

Right now, algorithms are telling your boys they shouldn't cry, that depression is a choice, that women are the enemy. 

What do you say to them?

The Same Side Conversation Guide gives you the words and prompts to open a new dialogue with all the children in your life. From the red flags that online content is crossing into harmful territory to practical guidance to challenge harmful gender norms.

You don’t have to have all the answers. You just have to start the conversation.

A different kind of locker room talk.

Send the Same Side videos to a young person in your life and start changing the conversation:

“Vulnerability is for women — men don’t open up”

When being a man is reduced to dominance, control, and suppression, everyone loses. Boys feel pressure to perform strength instead of feeling it. Their choices feel limited. Their voices are stifled in one direction.

Same Side is about showing the breadth and depth of being a man. About real men, with real stories, showing what it means to be on the Same Side.

What if teachers and coaches could open up the conversation before the manosphere got to them? 

Young people are being handed a narrow script for what it means to be a man. Same Side gives the adults around them the tools to write a better one together.


The toolkits aren't about banning content, calling anyone out or telling young people what to think. They use sport, and elite athletes' own stories, to show that strength comes in many forms, and that gender equality benefits everyone.

Sheena Sabharwal Brand Photography - Same Side Launch June26 Full  2S1A1496
Copy of Template - Same Side Campaign

Imagine if every young person had someone in their life who helped them question what they see online.

Who made it okay to talk about pressure, confidence, and what strength really means.

Because the voices shaping some young people’s worlds aren’t the ones that care about them. They need others who do.

This is what the Same Side Conversation Guide is for.

Imagine a world where the definition of “being a man” gives men and boys the freedom to express who they are — throughout their lives.

Same Side is a campaign from UN Women UK and Vodafone Foundation.

Brand Logos (2)

Vodafone Foundation is a Charity registered with the Charity Commission for England & Wales (charity number 1193984) & a Company Limited by Guarantee registered in England and Wales (company number 13199169) | (Formerly The Vodafone Foundation, charity no. 1089625) | Registered Office: Vodafone Foundation, 1 Kingdom Street, London, W2 6BY.

Thank you to the following supporters for helping to bring Same Side to life:
Revolt

Executive Creative Director: Orlando Warner
Creative Director: Paul Calway
Creative: Alice Dowdall
Creative: Max Knutssøn 
Strategy Director: Rob Sellers
Business Director: Jenny Spindler 
Design Director: Shahina Ahmed 
Senior Designer: Jack Jones 

Sassy Plus

Director / Producer: Adam Morley
Production Runner: Fred Leeder
Editor & MGFX: Rob Brandon

Aradhya Mahadev
Dan Slade
Jack Edwards
Joe Akubeze
Baptiste Semin
Zafer Alpay
Pranay Ballah
Zak Watson Smith